London, UK – 14th March 2007.

Sony Ericsson today announces
the W660 – a Walkman® phone which places an emphasis on style and feel. With a tactile finish that just begs to be touched, it’s a classic-design 3G phone available in two distinctive colours, Record Black and Rose Red. Also introduced is a compact new music accessory, the Snap-on Speakers MPS-75, which let you play the tracks stored on your Walkman® phone out loud.

“The W660 has a finish that stands out among its peers,” explains Steve Walker, Head of Product Marketing at Sony Ericsson. “Although the W660 places the emphasis firmly on design, it is also a full member of our Walkman® phone family, able to store several hundred full-length songs. That’s important because our research indicates users are listening to more music than ever before – an average of 4.4 hours a day, according to the latest Sony Ericsson Music Monitor.” *

Like several of the latest Walkman® phones, the W660 features TrackID™. If you ever need to identify a piece of music that you don’t recognise, simply record a few seconds of the track, either via the microphone or by tagging a clip straight from the phone’s FM Radio, and TrackID™ will send the clip to the Gracenote Mobile MusicID™ database. This quickly identifies the track, the artist and album and relays the information back to your Walkman® phone.

The W660 Walkman® phone can store up to 470 full-length songs (in eAAC+ format) on the 512MB Memory Stick Micro™ (M2™) supplied. As your collection grows you can expand the memory as you need and, by way of example, a 1GB Memory Stick Micro™ (M2™) will hold up to 1,000 tracks.

As well as high speed music download and web surfing, the W660 can deliver RSS feeds straight to the phone’s desktop to keep you up-to-date on the latest news and gossip. It also packs a 2.0 megapixel camera and Picture Blogging capability, allowing you to capture that picture and upload it instantly to your personal blog site - all at 3G speed.
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The W660 Walkman® phone is a UMTS 2100 and GPRS 900/1800/1900 device and will be available in selected markets from Q2 2007